The fusion of traditional crafts and fashion brands is a place where old and new beauty intersects, and is a stage that creates value beyond the times. In recent years, a large number of collaborations that have taken into account the environment have been born, and has been inheritance and innovation in traditional crafts.
Today, I would like to introduce some examples of collaboration with traditional crafts and fashion brands in Japan.
● Fusion of sustainability and traditional crafts: Okayama denim × JAPAN BLUE JEANS
Okayama Prefecture is known for its high -quality denim fabric production. Okayama Denim and JAPAN BLUE JEANS are working on sustainability while utilizing the local traditional technologies. JAPAN BLUE JEANS introduces environmentally friendly manufacturing processes such as water reuse and laser processing, and combines traditional crafts and modern ethical values. * 1
● Harmonning modern functionality and traditional beauty: FUMIKODA
FUMIKODA is a bag brand for women using ethical leather. 1 Utilizing Japan's aesthetics and traditional techniques, all of the materials, parts and sewing boast the quality of "maid in Japan". Using durable and smooth domestic vegan leather, we offer products with excellent texture and durability. * 2
● Meeting traditional crafts and the world's top brands: Nishijin Ori and luxury fashion
Nishijinori in Kyoto, which has a history of 1200 years, is used for the interior of the world's top brands such as Dior, Chanel, Hermes, and Cartier. Nishijin -mi's textiles embody the world view of luxury brands with their elaborate techniques and rich expressiveness, indicating how traditional Japanese crafts blend into modern luxury space. * 3
Nishijin Okamoto's jewelry, which is also available at this shop MICOTOIt is a popular item that can be used on everyday use and dress -up, with the gorgeous design of Nishijinori and the modern design.
Nishijin Okamoto has collaborated with Finnish designer Mr.teemu Muurimäki and has announced an autochoturu dress. * 4
In this way, collaboration between luxury brands and traditional crafts is a cultural dialogue that exceeds mere product development, and the technology and philosophy of traditional crafts link to modern design and environmental consciousness, resulting in new value and possibilities. I am born.
This will give people around the world to rediscover the spirit of the beauty of Japan, and it will be a bridge to convey traditional crafts to future generations.
* 1 Source: JAPAN BLUE CO., LTD
https://www.japanblue.co.jp/
* 2 Source: FUMIKODA
https://fumikoda.jp/
* 3 Source Diamond Online
https://diamond.jp/articles/-/281775
* 4 Source Nishijin Okamoto
https://okamotoorimono.com/media/finnish-dress/